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If you’re reading this book, you’re obviously a leader who is committed to your company’s growth—a challenging task in recent years. Since the economic meltdown of 2008, companies worldwide have had to fundamentally rethink their core strategies for success. The primary focus was how to cut costs—how to become more efficient than ever. And the most successful companies discovered ways to increase their profitability despite the tightening economy. There’s just one problem. You can cut your way to survival— even profitability—but you can’t cut your way to growth.